General Motors just learned the hard way: Don&#039;t make cyclists mad.

And certainly don&#039;t imply they&#039;re only riding bikes because they can&#039;t afford cars.

GM recently pulled an advertising campaign that poked fun at cyclists with the slogan &quot;Reality Sucks.&quot; The ad showed an embarrassed-looking cyclist riding next to an attractive woman in a car. Aimed at college students, it featured the words &quot;stop pedaling... start driving&quot; and directed potential customers to a website about college discounts. 