An &quot;evergreen&quot; post if I ever saw one, David:). I first read this last year, and stumbled across it again today - no loss of relevance. At our 
&lt;a HREF=&quot;//www.American-Image.com/&rdquo;&quot; rel=&quot;nofollow&quot;&gt;trade show display business&lt;/a&gt;, we&#039;ve been providing great trade show display tools for over 25 years - but there are always the clients that think setting up the booth and sitting down to drink coffee and read the paper will get the results they want - as you point out, there&#039;s a lot more to it!