&amp;#8220;What truth-in-advertising rules apply to advertisers?&amp;#8221; Under the Federal Trade Commission Act: &bull;Advertising must be truthful and non-deceptive; &bull;Advertisers must have evidence to back up their claims; and &bull;Advertisements cannot be unfair. Additional laws apply to ads for specialized products like consumer leases, credit, 900 telephone numbers, and products sold through mail order or telephone [...]