He used PowerPoint to impart what he calls the &ldquo;macaroon technique,&rdquo; referring to the sandwich-like French macaron pastry. This can be applied to most any product (including, presumably, a Xerox machine) and goes something like this: &ldquo;Madam, this timepiece (or diamond or handbag) comes from our finest workshop and it has a value of $10,000. If you buy it, your children are sure to enjoy it for generations to come.&rdquo;. Full bibliographic information...